By Nseobong Okon-Ekong
Few weeks ago, Star Lager Beer created a mystery over a ‘certain announcement’. Nobody was spilling the juice but it was going to be big, novel and exceptional; so the campaign promised. The teaser continued with an invitation to the event, that was the only way to hear the big announcement.
So on Tuesday evening, guests thronged the Grand Ballroom of the Eko Hotels and Suites, Victoria Island, Lagos. Filled with expectations, they waited with bated breath as celebrities stormed the venue. Not a few guessed it was another music initiative as music artistes like 2Baba, Yemi Alade, Timi Dakolo, Falz, filled the room, but as celebrity football legends like Victor Ikpeba, Jay Jay Okocha, filed in, they wondered what exactly the foremost beer brand had in store for the night.
They didn’t wait for two long before the announcement was finally made. In what can best be described as a ground-breaking move, Star Lager Beer unveiled a new platform called ‘Star Music The Fusion’ which aims to bring together a synergy between Music and Football in Nigeria.
The iconic platform was born out of Star Lager Beer recognising and celebrating the intensely passionate fan base which football enjoys in Nigeria and also its uniqueness of bringing together avid music fans and Nigerian music artistes.
Speaking at the press conference, Marketing Director, Nigerian Breweries, Franco Maria-Maggi described the platform as an unprecedented one, which gives Star “an avenue to give the ultimate football and music experience to consumers so they truly understand what we stand for and seek to achieve with our European club partnerships.”
Star Music The Fusion is the first event to combine music and football on a large-scale platform and it is an off shoot of Star’s popular football and music platforms, Star Super fans and Star Music the Trek which are aimed at celebrating consumers. It will entail a series of activations, which will take place in three major cities in Nigeria and will see a mix of football and music legends give consumers a chance to win the ultimate prize of seeing a live match at one of Star’s partner European club stadium.
These activations will involve a concert wherein six teams of football legends, artistes and DJs will compete to win the title.
The six teams will be named after the brand’s partnered football clubs; Arsenal, Manchester City, Real Madrid, PSG, Juventus and Barcelona.